Neon Coast Names Nikki Boon Chief Creative Officer

Nikki Boon

Neon Coast has promoted Nikki Boon to Chief Creative Officer. With the company for a decade, she will provide creative oversight and direction for every artist on their roster and focus on international strategy.

Boon began as Kane Brown’s Tour Manager when he was still playing clubs, while assisting with VIP experiences, social media efforts and more. As his career grew, so did her role. “Nikki’s creative thinking is second to none. She has a passion for our artists that you can feel in every conversation she has,” said Martha Earls, Founder and Owner of Neon Coast. “Nikki dreams bigger than anyone I know and has the rare ability to take an idea beyond the unexpected and see possibilities others can’t imagine. Bringing that vision, creativity, and unique perspective to every artist on our roster is one of the greatest ways we can invest in their success.”

“I’m so grateful to Kane, who showed me from his earliest days on the road how powerful a real connection with fans can be, to Nightly, who taught me every angle of what it takes to be an independent artist today, and to Martha Earls, who has always encouraged me and our whole team to dream big, chase ideas and go after our own big wins,” said Boon. “In this new role, I’m excited to support each artist’s manager, building on what they’ve already created and finding new ways to connect with fans at home and around the world.”