Johnno Keetles Launches New Australian Company, True South

Johnno Keetles

After more than 25 years working across Australia’s music and media scene, former Big Loud executive Johnno Keetels has announced the launch of True South, an artist and label services company dedicated to helping artists,  managers and record labels build meaningful, sustainable careers in Australia and beyond.

Based in Brisbane, Australia, True South works with both Australian and international clients, offering a flexible, relationship-driven approach. They serve as an extension of an artist’s team, bringing together local knowledge, industry relationships and experience across marketing, radio, streaming, partnerships, media, touring and more. While one-off campaigns are certainly available, True South focuses on building long-term partnerships that evolve alongside each artist’s career.

During his three years with Big Loud Records, Keetels helped deliver seven #1 singles at country radio in Australia and oversaw Australian campaigns that consistently expanded audiences across a diverse roster of artists.

“Every artist’s career is different, so every strategy should be too. True South doesn’t offer one-size-fits-all campaigns; it builds tailored partnerships around each client’s goals, whether short or long term,” shares Keetels. “I’ve been incredibly fortunate to spend my career working alongside some seriously talented artists, managers, labels and industry partners. It’s always been a great joy to help them build campaigns and careers that really connect with audiences.”

Beyond Australia, Keetels has built an extensive network in America and Canada. “Every market has its  own culture, its own relationships and opportunities. True South was created to bridge that gap, helping  Australian artists grow locally and internationally while helping overseas artists and labels establish meaningful careers here.”

For more information, visit www.truesouthglobal.com.