Houston Gaither Joins UMG Nashville

Houston Gaither has joined UMG Nashville as Director of Radio Marketing. In this position, Gaither will oversee all audio and video content for the label’s Promotions department.

The Oklahoma native previously served as Music Director and Assistant Program Director for iHeart Media’s KTGX in Tulsa and KTST in Oklahoma City. He later relocated to Nashville in 2021, and joined Sony Music Nashville as Manager of Content, Promotion, & Artist Development.

“We are very excited to have Houston join the UMG Nashville family,” says Mike Harris, EVP & COO, UMG Nashville. “His vast radio experience and overall knowledge of the country genre are a perfect fit for the Universal Nashville promotion team.”

Gaither can be reached at houston.gaither@umusic.com.