G Major Mgmt Expands With Market Insights Team

Already known for a roster of premiere talent like country superstar Thomas Rhett, G Major Mgmt is striking a new chord with its expanded team, focused on the changing pulse of music discovery.

Led by founder and veteran artist manager Virginia Bunetta, G Major Mgmt announces a series of hires and internal promotions – moves which deepen the agile, forward-facing mindset of an already-capable staff.

Poised to exceed the demands of a new era in music, the expanded team is now ideally positioned to thrive in a revolutionized artist-marketing space. Adopting new strategies and incorporating granular, up-to-the-second consumer insights, its managers are empowered to offer ahead-of-the-curve client support – and additional capacity for a growing roster of world-class talent.

Joining the team is G Major’s new Manager of Insights & Fan Engagement Strategy, Emilie Gilbert and Digital Manager, Madeline “Sledge” Lary.

“More than ever, managers have to be equipped with an in-house strategy and insights team in order to make a real impact for our clients,” Bunetta notes. “The landscape in music is ever changing. I am so grateful to have minds like Emilie and Madeline working with us to advance our client’s marketing and streaming efforts in real-time.”

Samantha Thornton is elevated to Sr. Director of Marketing, overseeing the newly invigorated marketing department, and Harry Lyons is promoted to Sr. Director of Business Operations, leading G Major’s lineup of day-to-day managers while spearheading touring and business expansion.

Bunetta will continue to guide the company’s forward march, while also continuing management for Thomas Rhett.

“Samantha and Harry have been working with this company and client roster for well over a decade,” Bunetta adds. “Their continued commitment to excellence in artist management is unparalleled.”

G Major Mgmt was founded by Virginia Bunetta in 2014, in partnership with Live Nation’s Artist Nation. Beginning her distinguished artist management career in 2007, she previously co-founded B.A.D. Management with Big Machine Label Group CEO Scott Borchetta and Front Line’s Irving Azoff, after serving as General Manager at Raybaw Records (Warner Brothers), and marketing director at Nashville Songwriters Association International.