"Becoming Girlilla" Is Out Now
Girlilla Marketing Founder and Chief Executive Officer Jennie Smythe shares her inspiring personal and professional journey with the release of her memoir – Becoming Girlilla: My Journey to Unleashing Good – in Real Life, Online, and in Others, which is out today, April 15, 2025, via Resolve Editions, an imprint of Forefront Books (Simon & Schuster).
A digital marketing trailblazer, Jennie’s memoir—Becoming Girlilla—is the unfiltered, inspiring story of her rise from unlikely beginnings to digital marketing powerhouse. Her experiences at Elektra, Disney’s Hollywood Records, YAHOO! Music, Warner Bros. Records, Clear Channel and more led her to launch her own Nashville-based firm, Girlilla Marketing, following a deathbed conversation with her estranged father.
Becoming Girlilla highlights how resilience, authenticity, and passion can make a meaningful impact both online and in real life as Jennie candidly shares her path to success, full of sometimes surprising and oftentimes laugh-out-loud moments. Along the way, she’s navigated an industry that often underestimated her, fought through personal and professional hurdles, and rose to the top of her field.
Becoming Girlilla isn’t just about one woman’s resilience—it’s a call to embrace change, unleash potential, and make a positive impact in the world.
MORE ABOUT JENNIE SMYTHE:
Jennie Smythe is a groundbreaker in the digital marketing field and Founder and CEO of Girlilla Marketing, an award-winning firm renowned for its work with world-famous entertainers, including Willie Nelson, Dead & Company, Darius Rucker, Blondie, Brooke Shields, Iliza Shlesinger, Terry Crews, Kristin Chenoweth, Vince Gill and more. A Nashville-based industry leader, Jennie also serves as Chairperson of the Country Music Association and is on the boards of the CMA Foundation and Music Health Alliance. She was recently named a 2025 Advocacy Ambassador by the Susan G. Komen Center for Public Policy.
With more than two decades of experience, she’s been recognized by SiriusXM, Forbes, Billboard, Fast Company, The Tennessean, People and more for her inspiring personal story and innovative approach to digital strategy. Jennie is a multi-year recipient of Nashville Business Journal’s Women in Music City Awards and a MusicRow magazine Rising Women on the Row honoree and featured speaker. Jennie lives in Nashville with her husband, fellow entrepreneur Shannon Houchins, and their two children.
