Academy Of Country Music Adds Three To Team
The Academy of Country Music® announces new hires across two departments. Lauren Burchett has joined as Head of Partnerships & Revenue. The Industry Relations & Awards team adds Kylie Goudreau as Manager and Helena Capps as Project Manager.
“Strategic partnerships play a vital role in bringing value to our members, artists, and fans through unique programs that engage our audiences and provide valuable revenue to support the on-going mission of ACM and ACM Lifting Lives,” says Academy of Country Music CEO Damon Whiteside. “Lauren’s extensive background in media and sales is perfectly suited to effectively position the ACM as an innovative partner within the fast-moving brand marketing landscape.”
As the Academy’s Head of Strategic Partnerships & Revenue, Burchett leads sponsorship and partnership strategy, overseeing Fortune 500 brand relationships, multi-million-dollar negotiations, and activations across award shows, live events, and digital platforms. Reporting directly to Whiteside, she works closely with ACM Board members, C-suite leaders, and agency partners including Legends, Amazon Prime Video, and Dick Clark Productions to deliver high-impact results and drive revenue growth. Prior to joining ACM, Burchett held senior leadership roles at The Walt Disney Company, Google, and ESPN, where she advanced innovative sales strategies and drove significant digital growth. She also serves on the Board of The Fondle Project, a nonprofit dedicated to empowering women beyond breast cancer through advocacy, education, and community.
“The ACM is ecstatic to grow its Industry Relations & Awards team to better serve the industry as a whole, with an emphasis on our ACM Membership,” says Haley Montgomery, ACM Head of Industry Relations & Awards. “Our membership and our industry partners are the heartbeat of our organization, and this expanded team will be vital to continuing to grow our 5,000+ membership base and overall strengthen ACM’s presence and involvement in the music industry.”
Goudreau joins the Academy as the Manager of Industry Relations & Awards. In this role, she will lead a variety of industry-facing engagement efforts with an emphasis on programming, growth, and execution of the Academy’s membership, which consists of more than 5,000 industry members. With nearly a decade of music industry experience, Goudreau has most recently served as Project Manager at distribution company ONErpm, supporting the career growth of more than a dozen independent artists by developing effective marketing strategies tailored to their goals. Prior to ONErpm, she held the role of Manager of Strategic Planning at BMLG Records (now rebranded as Nashville Harbor Records & Entertainment) on the radio side, working with artists including Riley Green, Brett Young, Florida Georgia Line, and more.
Capps is a Nashville music industry executive coming to the ACM with over 15 years of experience in artist development, management, booking, and digital marketing. As Project Manager for the Industry Relations & Awards team, Capps will closely assist Montgomery with pertinent artist and industry initiatives, the ACM Awards process and various other functions of the department. Capps founded Wildrose Projects in 2020 and was the former Head of Programming for Song Suffragettes. She has discovered, developed, and managed artists who have proceeded to sign major record deals, booked over 230 female singer-songwriters, and produced and edited content for artists including Carrie Underwood, Luke Bryan, and Taylor Swift.
