Zach Siegal-Eisman Joins The Core Records
Zach Siegal-Eisman has joined The Core Records as Head of Audience Development & Insights. In this role, Siegal-Eisman will leverage his extensive experience in digital marketing, audience growth, and data-driven strategy to further amplify The Core Records’ dynamic slate of artists.
A seasoned leader with over 15 years of experience in entertainment marketing, Siegal-Eisman has worked with top artists like Nickelback, John Fogerty, and HARDY, leading digital and business strategy at Artist Network Management (now Old Bull MGMT), Crowd Surf, Amplify Legacy, Big Loud Rock, and Songfluencer. He specializes in helping artists expand their audience reach through data-driven marketing.
“Zach’s ability to combine data-driven insights with innovative marketing strategies makes him a perfect fit for The Core Records as we continue to expand our global reach,” said Chief Zaruk and Simon Tikhman, co-founders and CEOs of The Core Entertainment. “His expertise in audience development will be instrumental in maximizing fan engagement and artist impact.”
“I’m excited to join The Core Records and collaborate with such a talented, driven team led by Chief and Simon. I look forward to helping our artists expand their reach, deepen fan connections, and grow their impact through effective, insight-led marketing initiatives,” said Zach Siegal-Eisman.
ABOUT THE CORE RECORDS
The Core Records is the newly established label arm of The Core Entertainment, co-founded in 2019 by two-time Billboard Country Power Players Chief Zaruk and Simon Tikhman. Quickly emerging as a powerhouse in the entertainment industry, The Core Entertainment has cultivated a genre-spanning roster of talent, including Bailey Zimmerman, Nate Smith, Nickelback, Josh Ross, Dillon James, Anna Graves, Valley, and more. The company’s innovative and strategic approach has led its artists to tremendous achievements, including Bailey Zimmerman’s record-breaking debut album, Nickelback’s resurgence, and Nate Smith’s back-to-back #1 singles, “Whiskey on You” and “World On Fire” (which tied with Morgan Wallen’s “You Proof” for the longest run at #1 on Country Radio). In 2023, The Core expanded its influence by launching The Core Records in partnership with Universal Music Group. Building on The Core Entertainment’s proven track record in artist development, innovation, and strategy, The Core Records will leverage UMG’s expansive global network of labels (including Capitol Music Group,Interscope Geffen A&M, Island Records, Virgin Music Group, Def Jam Recordings, Republic Records, Polygram Entertainment, and Motown Records) to sign, develop, and guide the next generation of artists to success. With this new label venture, The Core Records provides a dynamic platform for artists to thrive and connect with audiences globally. For more information, please visit thecoreentertainment.com.
