WME Signs Singer-Songwriter Maddox Batson

WME has signed singer-songwriter Maddox Batson. The agency will represent him across departments including touring, brand partnerships, television, film and digital.

Born in Hermitage, Tennessee and raised in Birmingham, Alabama, the 14-year-old is known for blending country with southern rock and pop.

He has amassed more than 200 million views in under five months and over three million followers across social media. Batson’s debut single, “Tears In The River,” went viral on TikTok and scored more than five million global streams earlier this year in addition to landing at No. 18 on Spotify’s Viral 50 U.S. playlist. His latest tune, “I Wanna Know,” reached the No. 19 spot on YouTube’s Trending page upon release.

“Maddox is unbelievably talented coupled with an infectious personality,” shares the WME team. “Not only is he charismatic, but his desire to change the world and make others feel their best reflects in his music. The world is at his fingertips, and we couldn’t be more excited to be a part of his journey.”

Additionally, Batson is signed to Prosper Entertainment and OH Creative.