Universal Music Group Announces New UMusic Shops

Universal Music Group (UMG), in partnership with UMusic Hospitality & Lifestyle, its entertainment driven hospitality venture, announced the opening of two new UMusic Shop locations in New York and London, dedicated to reimagining the fan experience.

Each UMusic Shop offers exclusive custom collections and pieces inspired by UMG’s iconic artists, songwriters and legendary labels, providing fans with new dedicated locations to meet, share and enjoy exclusive experiences that bring them closer than ever before to the artists they love.

UMusic Shop NY opens today, Wednesday, December 10, at 2 Penn Plaza, becoming UMG’s first permanent brick-and-mortar superfan retail experience in North America that offers a new cultural hub for music and style in the heart of Manhattan.

In making the announcement, Susan Mazo, EVP & Chief Impact Officer at Universal Music Group said, “The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters, and brands to connect with their fans through exclusive experiences, merchandise, and bespoke collections. Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about.”

These new locations build on earlier launches in Madrid and in the heart of Tokyo’s vibrant Harajuku district. Each UMusic Shop destination brings fans closer to the artists they love and, together, they help cultivate an expanding global fan community.