Make Wake Artists Launches Digital Strategy Department
Make Wake Artists, the artist management company behind some of country music’s most compelling talent, has officially launched an in-house digital strategy department as part of its ongoing commitment to artist development and innovation in the digital space.
The new initiative will be led by experienced marketing professionals: Jess Keifer as Head of Digital Marketing & Social Strategy and Kyle Jonas as Artist Strategy & Management Coordinator.
With over a decade of experience in digital marketing and fan engagement, Keifer brings a proven track record of connecting artists with their audiences in meaningful ways. At Make Wake, she now oversees digital strategy across the company’s growing roster, leading campaigns that amplify artist storytelling, drive growth, and engage fans across platforms.
Prior to joining Make Wake, Keifer served as Senior Director of Fan Engagement & Digital Marketing at Sony Music Nashville, where she spearheaded digital partnerships & campaigns. She also held the role of Digital & eCommerce Manager at Big Machine Label Group, where she led digital & e-commerce efforts across their roster.
“I’m so grateful to Kappy and Sophia for their belief in me over the years, and now for trusting me with the opportunity to lead and build this new department on the management side,” Keifer said. “What we’re creating at Make Wake Artists is truly something special. I’m beyond excited to take this next step and work alongside their incredible roster & team as we continue to build for the future.”
Joining Keifer is Kyle Jonas, who brings more than three years of experience in strategy and creative direction. Known for his work in brand development and crafting compelling narratives that resonate with fans, Jonas will help spearhead artist strategy at Make Wake and serve as a management coordinator supporting the overall vision for the roster.
“I’m thrilled to join Make Wake Artists at such an exciting moment for both the company and the industry,” Jonas said. “The opportunity to build a digital department from the ground up means creating new ways to connect artists with audiences, amplify creative voices, and drive innovation at every level. I look forward to collaborating with the team to shape a digital vision that honors the art while embracing the future.”
“We’ve been patient in building this department because we knew we needed the right people,” said Sophia Sansone, Managing Partner at Make Wake. “Jess and Kyle understand both our artists and our culture and they were total no-brainers to bring on. This is the team we’ve been waiting for, and we couldn’t be more excited for what’s ahead.”
This new department marks a pivotal step in Make Wake’s evolution as a modern, full-service management company. The team will oversee marketing initiatives, campaign rollouts, short-form content creation, digital/creator partnerships, fan engagement, and performance tracking across platforms such as Instagram, TikTok, YouTube, and more.
About Make Wake Artists
Make Wake Artists is an industry-leading management company based out of Nashville, TN. Its roster includes more than 20 award-winning artists and influencers across a variety of genres, including one of the biggest names in country music, Luke Combs. Chris Kappy founded the company eight years ago when he signed on to be Combs’ manager. Through his innovative strategies and Fans.F1rst. mantra, Kappy has developed a company that has shaken the typical music management mold. The team works every day with a G.A.F. (Give A F#ck) attitude to ensure their artists will achieve their dreams. For more information, visit www.makewake.net.
